Music Video Audiences
Music video's are made and created for the pleasure of the artists target audience. I feel music video's in general are made for everybody but aimed at specific demographic's and age ranges depending on the artist's target audience. Music video's now day's are able to be viewed on nearly everything and anything for example; Tv, Mobile Phones, Tablets, Computers, Online e.c.t 93 % of adults in the UK own a mobile phone 71% of which own a smart phones, meaning that they are able to access the internet where ever they are. This figure is massive, showing that if these music video as advertised and marketed well 93% of adults in the Uk will see it. This allows music video's marketed at certain demographics and certain ages to be given the ability to be marketed at their perfect target audiences. The genre of the music can also be seen to be targeting a certain type of audience for example Jennifer Lopez- 'I ain't your mumma'.
This song is targeting an older demographic through the visuals and the lyrics of the song. This song is about women empowerment and how women can be strong and independent without a man. It also tells the story of many different woman and how they have been oppressed by men their whole lives and now its time to stand up against them, hence the lyrics 'I ain't your mumma'. This song would be targeting an older demographic rather than just teens and early twenties because they haven't lived long enough to fully understand this situation. Artist's promote themselves to specific demographics and audiences by their age and the content they create. Using their music video's is one why they are able to promote themselves to their target audience through the use of set, locations, costumes e.c.t. If an artist were targeting a certain audience through costume they may use the specific costumes that are attractive and relate to that demographic or age. An example of this would be the cast wearing popular clothing, colour wise and style wise. By including this it would mean that the target audience are going to be interested and may even find inspiration from the music video.
Theories like the Hypodermic needle theory would also be a massive factor when creating the music video. This is because theories like these mean that audiences she the visuals on the screen and the story that is being portrayed throughout the video and subconsciously take in that information.
This is going to help me in creating my own music video as I am going to be able to use the successful representation in my video in order to target my perfect audience. Audiences are very important when creating a music video as they give purpose to the video and also allow the video to be successful.
This song is targeting an older demographic through the visuals and the lyrics of the song. This song is about women empowerment and how women can be strong and independent without a man. It also tells the story of many different woman and how they have been oppressed by men their whole lives and now its time to stand up against them, hence the lyrics 'I ain't your mumma'. This song would be targeting an older demographic rather than just teens and early twenties because they haven't lived long enough to fully understand this situation. Artist's promote themselves to specific demographics and audiences by their age and the content they create. Using their music video's is one why they are able to promote themselves to their target audience through the use of set, locations, costumes e.c.t. If an artist were targeting a certain audience through costume they may use the specific costumes that are attractive and relate to that demographic or age. An example of this would be the cast wearing popular clothing, colour wise and style wise. By including this it would mean that the target audience are going to be interested and may even find inspiration from the music video.
Theories like the Hypodermic needle theory would also be a massive factor when creating the music video. This is because theories like these mean that audiences she the visuals on the screen and the story that is being portrayed throughout the video and subconsciously take in that information.
This is going to help me in creating my own music video as I am going to be able to use the successful representation in my video in order to target my perfect audience. Audiences are very important when creating a music video as they give purpose to the video and also allow the video to be successful.
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