The purpose of magazine adverts and digipaks

The purpose of a magazine advert is to promote the music video. The reason an advert would be chosen to be put into a magazine is because millions and millions of people read magazines each year reaching 94% of people that live in the UK. This is a lot of people that would be able to see these advert which means that many different people are given access to these music video advert, widen the target audience in a small amount of time. These magazine advert not only promote the music but they also promote the artist and give the artist a lot of public exposure. Public exposure not only increases the success of that single but could also promote people to keep up to date and relevant with what that artist is doing. The purpose of a digipak is also to promote the artist and their music. This digipak will typically contain things that are exclusive to the people who purchase the digipak. Giving the consumer a sense of exclusivity, something that online streamer wont be able to have access to. This digipak is just another way to promote that artist, This is beneficial for both the artist and the record label. I need to consider this when creating my digipak and magazine advert, with the intention on marketing my artist to their target audience. This is beneficial information as I now know how important these two things are for the artists exposure.