Ashley Bagley A2 Media 2018

What makes a good student Music Video?  There are many different factors that make a student music video good. The in depth consideration of Editing, Camera, Mise-en-scene and representation is instrumental to creating a successful music video. Throughout the piece there needs to be a plethora of different camera angles that makes the video look interesting for the audience to watch, drawing more views to your song and to your video as your audience want to watch it. There needs to be more camera angles than you would add in a film opening, as a music video is usually only just 3-4 minuets long. The piece needs to tell a story in a small amount of time making it harder to achieve a successful music video then i would to make a successful film opening. Music videos usually have a very large amount of camera angles, camera cuts and transitions meaning that when making a music video, you have to shoot scenes more than once. Camera shot's are something that are vital to a music v

We were put in groups again for this activity however, we were put with different people this time. We were given a different artist or band to consider for creating their promotion in a magazine advert. We were given the girl group 'LunaChicks'. This is when we had to go off in our groups and create their magazine advert. One we found the picture of our group, we thought that we would create a pretty simple but to the point advert. We started this by getting a simple picture of our girl band and digitally altering the photo so the girls were closer together. We did this because the picture we taken at a landscape angle. Because we were creating a magazine advert we had to make the photo landscape without loosing the quality and the style of the photo. To achieve this we decided to use Photoshop to put the girls behind each other to create a landscape feel. We felt that this was all of the imagery we wanted to include in this advert. Then we use a font that we feel best su

Genre of Music and Audience The Narrative (what story occurs) Settings Number of shots used in first minute Re-occuring shot types used Transitions used Representations seen? Theories used Other Key information Music Video 1 Beyoncé – If I Were A Boy Contemporary R&B Pop Young audience: Late teens- early 40’s  The story of infidelity between a young couple told through the eye of the female – Beyoncé. Their house. A police car Work office Shooting range Restaurant City street Club A bedroom 20 Close up’s Mid shots of girl Over the shoulder shots Long shots Cuts Tracking shots Gender – represented through certain shots Todorov’s equilibrium Male gaze Theory Story is told through the eye of the woman who has been cheated on but she is telling the story as if she has cheated, and

Knowledge of Music Video's  Music video's will often be a smaller version of a film, This is because they both do the same type of thing, tell a STORY !  However, music video's are considerably harder to make compared to a film. This is because music video's will often contain so much footage and camera shot's. Why? I believe the reason we have music video's is to convey the reasoning and meaning behind the lyrics of the song. What do music video's contain? Music video's will typically have the band or artist in the video and sometimes playing the main character in that music video. They will also typically contain backing dancers and extra's in order to portray the story of the song. They will also contain the set's and locations of the story's portrail. What is expected of a music video?  ENTERTAINMENT!!  This is the ONE  thing that is expected from music video's, entertainment. Audiences expect this as they d

The Purpose of Music Videos-  The purpose of a music video is to give the audience and the fans of that specific Artist and their music, a visual story to understand and give the lyrics of the song meaning. It is also and expression of art which incorporates the artists work with artistic visions. Because of the era we now live in it means that people are now viewing things more than ever due to everybody now having access to a smartphone or something that can access the internet. By more and more people being able to access smartphones it means that they are able to access the internet and be able to view music video's anywhere and everywhere. This also allows everybody to know the story line to the music's lyrics and are able to view a story unfold in front of them. A music video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music video's are primarily made and used as a marketing device intended to promote the sale

Music video History.  Why were music video's created?-  After relocating to the UK in the mid- 1970's, mulcahy made successful music video's for several noted British pop acts- his early UK credits included XTC's "making plans for Nigel" (1979) and his land mark video for the buggles' "video killed the radio star" (1979) which became the first music video played on MTV in 1981. However, the first ever  music video was by Bessie Smith (1929) who was a blues singer. she appeared in a two-real short film which included her music video. This is the first music video to ever be made with the singer singing their song for public entertainment. A year after this Len Lye made a song with the music video called "experimentation" (1930). Len Lye experimented with Kaleidoscopes and light boxes for the music video. He didn't include any actors of even himself, but just experimented with making different colours and shape

Textual Analysis of a Music Video. Beyoncé - Diva Mise-en-scene- By the location you wouldn't really connote glamour and success as the first location is a overflow stream in the city and the rest of the locations are very industrial for example, In one location there seems to be a car with plastic dolls hanging out of the boot, in an abandoned car park and another locations seems to be an unused builders site. This could represent how women can also be in a male environment as well. Beyoncé and her backing dancers are also wearing sunglasses even when they're inside in a location that uses low key lighting. This is a sign of arrogance and of who they are (Their status in society). This is because people usually spend lots and lots of money on shades, especially designer one's. She is also wearing very high heels with very extravagant shades, while walking in a very arrogant manor. This connotes a sense dominance and how she is better than everybody else. Throughout

Specific Knowledge of music videos. Target Audience - Target audience is a massive to do with a music video's success. This is due to targeting a certain type of music with a certain video to a specific demographic. This is also very important because it means that they are able to target certain types and groups of people. Tis is so they can ensure the sales of the product that they are creating. The audience of the product enable the video to be successful . * Make sure the right type of audience are targeting for your product . Typical images found- Depending on what type of music genre, video and what content it requires. If the music video is a pop video then there will typically be things relating to current trends. Another example would be rap, were the artist is usually seen to be in an affluent situation with nice cars, money and usually the sexualisation of woman. Typical locations .....- Typical Locations for pop music video will be somewhere that is very ex